ASOS: U.S. Campus Crash

ASOS, the global online retailer for fashion-forward twenty-somethings, engaged YMC to develop a strategy that would take the U.S. by storm—rapidly increasing awareness and driving acquisition.

Situation YMC recruited style-savvy female and male college students to execute an integrated marketing campaign, including peer-to-peer outreach, influencer marketing, experiential events, and social media promotion.

Solution

Ongoing social media content creation

Fashion-focused contests, sweepstakes, and events

Exclusive career and internship opportunities

Results

15M

Organic impressions generated

$400K

Sales generated weekly

1.1K

New customers per week

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