ASOS U.S. Campus Crash

ASOS, the global online retailer for fashion-forward twenty-somethings, engaged YMC to develop a strategy that would take the U.S. by storm. Their goal was to rapidly increase awareness and drive acquisition.

Situation YMC recruited style-savvy female and male college students to execute an integrated marketing campaign, which included peer-to-peer outreach, influencer marketing, experiential events, and social media promotion.


Ongoing social media content creation and posting on personal channels

Fashion-focused brand contests, sweepstakes, and events

Exclusive global career and internship opportunities



Organic impressions generated


Sales generated weekly


New customers per week

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