Situation YMC conducted research to gather data around the existing perceptions of osteopathic medicine. Leveraging those insights, YMC developed the student-focused “Choose DO” brand to positively shift perceptions and increase student enrollment.
Survey 4 key audiences to discover existing perceptions
Dispel misconceptions through the creation of a student-focused brand
Create ongoing content to educate prospective students
Uncovered discrepancies between surveyed audiences
Developed a student-focused brand, website, and collateral
Delivered a strategic marketing and implementation plan