Situation YMC conducted research to gather data around the existing perceptions of osteopathic medicine. Leveraging those insights, YMC developed the student-focused “Choose DO” brand to positively shift perceptions and increase student enrollment.
Solution
Survey 4 key audiences to discover existing perceptions
Dispel misconceptions through the creation of a student-focused brand
Create ongoing content to educate prospective students
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/aacom-student-talent-recruitment-client-work-results-02.jpg)
Research
Uncovered discrepancies between surveyed audiences
Design
Developed a student-focused brand, website, and collateral
![](https://youthmarketing.com/wp-content/uploads/2018/03/aacom-student-talent-recruiting-client-work-results-01.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/aacom-student-talent-recruitment-client-work-results-03.jpg)
Implementation
Delivered a strategic marketing and implementation plan