Situation Madewell engaged YMC to build a campaign to showcase the brand as Gen-Z's go-to spot for denim and timeless staples through social media promotion and IRL moments in-store and on-campus.
Create influential and authentic social content showcasing the diverse range and quality of products
Drive sales by hosting in-store events catered to cultivating collegiate Gen-Z Madewell lovers
Establish the brand's values with college students through a denim recycling event on campus
Sales generated online & in-store
Organic social media impressions
Unique students attended events