Madewell College Ambassador Program

Most well-known for their denim and timeless staples, Madewell wanted to tap into the college market to increase brand awareness, drive in-store traffic, and create a loyal base of Gen-Z customers.

Situation Madewell engaged YMC to build a campaign to showcase the brand as Gen-Z's go-to spot for denim and timeless staples through social media promotion and IRL moments in-store and on-campus.


Create influential and authentic social content showcasing the diverse range and quality of products

Drive sales by hosting in-store events catered to cultivating collegiate Gen-Z Madewell lovers

Establish the brand's values with college students through a denim recycling event on campus



Sales generated online & in-store


Organic social media impressions


Unique students attended events

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