NYX Cosmetics Summer State-of-Mind Pop-Up Series

NYX Cosmetics, known for high-quality and professional makeup at accessible prices, wanted to raise awareness and encourage product trial with Gen-Z and Millennial consumers.

Situation YMC launched a series of summer pop-ups in cities across the country to give Gen-Z and Millennial fans an opportunity to enjoy the weather, socialize, and have a little fun after a long winter of social distancing


Provide product sampling opportunities to highlight new product lines

Create opportunities for face-to-face interaction and content generation

Drive opt-ins to SMS list to create and build relationships with fans



Direct participants per stop


Product samples distributed


SMS signups

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