Pentel College Ambassador Program

Pentel, a leader in the art supply space, turned to student brand ambassadors to direct engage with college students and increase entries in their quarterly Creative Challenge contest.

Situation YMC built a campus program that combined physical activations with digital content to increase Gen-Z engagement with the brand. Ambassadors facilitated opportunities for students to create contest submissions using Pentel products and uploaded high-quality content to their social media platforms.


Provide physical opportunities to interact with Pentel product & submit artwork

Distribute bounce-back coupons to college students for free Pentel products

Create engaging Instagram content to educate students on the brand & contest



Design contest submissions attributed to ambassador efforts


Impressions on ambassador social content


Student interactions during events

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