Situation YMC built a campus program that combined physical activations with digital content to increase Gen-Z engagement with the brand. Ambassadors facilitated opportunities for students to create contest submissions using Pentel products and uploaded high-quality content to their social media platforms.
Solution
Provide physical opportunities to interact with Pentel product & submit artwork
Distribute bounce-back coupons to college students for free Pentel products
Create engaging Instagram content to educate students on the brand & contest
Results
![](https://youthmarketing.com/wp-content/uploads/2020/02/pentel-college-campus-ambassador-client-work-results-01.jpg)
80%
Design contest submissions attributed to ambassador efforts
581K
Impressions on ambassador social content
![](https://youthmarketing.com/wp-content/uploads/2020/02/pentel-college-campus-ambassador-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2020/02/pentel-college-campus-ambassador-client-work-results-03.jpg)
9,700
Student interactions during events