Kiss Cosmetics: imPRESS Spring Break Makeover

Kiss Cosmetics, the world’s largest manufacturer and distributor of professional quality nail products, wanted to use Spring Break marketing to get imPRESS Press-On Manicures in the hands of students.

Situation YMC and Kiss partnered to show female Spring Breakers that the imPRESS Press-On Manicures are for “every mood, every moment” through an 8-week experiential sampling program in Panama City Beach, FL and Cancun, Mexico.

Solution

Hand-to-hand sampling

Product demonstrations in high-traffic areas

Surprise and delight giveaways

Results

150K

Spring Breakers exposed to imPRESS Press-On Manicures

63K

imPRESS manicure samples distributed

60K

Spring Break females targeted through email and social media marketing

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