Kiss Cosmetics imPRESS Spring Break Makeover

Kiss Cosmetics, the world’s largest manufacturer and distributor of professional-quality nail products, wanted to use Spring Break marketing to get imPRESS Press-On Manicures in the hands of students.

Situation YMC and Kiss partnered to show female Spring Breakers that the imPRESS Press-On Manicures are for “every mood, every moment.” This was accomplished with an 8-week experiential sampling program in Panama City Beach, FL, and Cancun, Mexico.


Hand-to-hand sampling from ambassadors to spring breakers

Product demonstrations in high-traffic areas by the beach + pool

Surprise-and-delight giveaways of product and branded premiums



College students exposed to imPRESS Press-On Manicures


imPRESS manicure samples distributed


Spring Break females targeted through email and social media marketing

More Case Studies