Sony Seinfeld Campus Tour

Sony Pictures Home Entertainment wanted to re-introduce the Seinfeld franchise to college students through a campus tour, complete with branded experiences, content capture, and social media marketing.

Situation YMC designed the Seinfeld Campus Tour, a 26 city mobile marketing tour, which appeared at college campuses and major sporting events across the country.


Mounted laptops and flatscreens running Seinfeld promo reels

Contests and sweepstakes with branded prizes hosted by influencers

Pop-out interactive games and exhibits free to attendees



Physical and digital impressions generated


People engaged per sporting event stop and 1.6K students engaged per campus


Unique blog posts and news mentions

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