Moleskine: College Ambassador Program

Moleskine, the inclusive and premium journey brand that enables everyday life on the move, partnered with YMC to increase awareness of the student discount, as well as drive traffic to retail locations in key markets around the holiday shopping period.

Situation YMC recruited a team of well-connected student influencers to serve as the face of the Moleskine brand on their respective campuses. SBAs focused their on-campus strategy on educating students about the brand pillars, a variety of product offerings, the student discount, and local retail locations through on-campus activations and surprise-and-delight moments.

Solution

On-campus tactic executions and surprise-and-delight product distribution

Massive distribution of drive-to-store retail coupons

Product seeding and student discount promotion through social media

Results

191,000+

Program impressions generated

93,500

Social media impressions generated

500+

RSVPs per Moleskine branded event

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