Situation YMC designed an integrated strategy to reach U.S. young adult tourists before they traveled, while on-site in Mexico (both day and night), and after their vacations.
Solution
Daytime beach lounges and activities for spring breakers
Nighttime bar and club takeovers with A-list musical talent
Daytime/nighttime product sampling + premium item giveaways
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/corona-spring-break-marketing-client-work-results-01.jpg)
130K
U.S. young adult consumers reached across both destinations
300%
Increase in sales and distribution of Corona
![](https://youthmarketing.com/wp-content/uploads/2018/03/corona-spring-break-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/corona-spring-break-marketing-client-work-results-03.jpg)
35%
Average increase in brand awareness and brand affinity