Corona: Spring Break Takeover

Corona partnered with YMC for close to 10 years to create compelling on-brand experiences targeting U.S. young adult tourism in Cancun and Acapulco, Mexico.

Situation YMC designed an integrated strategy to reach U.S. young adult tourists before they traveled, while on-site in Mexico (both day and night), and after their vacation.


Daytime beach lounges and activities

Nighttime bar and club takeovers

Sampling and premium item giveaways



U.S. youth adult consumers reached across both destinations


Increase in sales and distribution of Corona


Average increase in brand awareness and brand affinity

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