Corona: Spring Break Takeover

Corona partnered with YMC for close to 10 years to create compelling on-brand experiences targeting U.S. young adult tourism in Cancun and Acapulco, Mexico.

Situation YMC designed an integrated strategy to reach U.S. young adult tourists before they traveled, while on-site in Mexico (both day and night), and after their vacation.

Solution

Daytime beach lounges and activities

Nighttime bar and club takeovers

Sampling and premium item giveaways

Results

130K

U.S. youth adult consumers reached across both destinations

300%

Increase in sales and distribution of Corona

35%

Average increase in brand awareness and brand affinity

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