Original Penguin Campus Ambassador Program

Original Penguin, the iconic American sportswear retailer, tasked YMC with increasing awareness around the relevance of the brand among the male collegiate audience.

Situation Original Penguin and YMC worked together to create a 6-month campaign on 5 college campuses nationwide to authentically engage male students with the brand’s diverse range of products. YMC recruited 10 outgoing brand ambassadors to serve as the face and voice of the brand to their peers.


On-campus tactics corresponding with key collegiate moments

Ongoing social media content creation across top platforms

Training and management of brand ambassadors



Direct and indirect interactions with students


Impressions on authentic, SBA-created branded content


Branded promotional items and product items distributed

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