Original Penguin: Campus Ambassador Program

Original Penguin, the iconic American Sportswear retailer, tasked YMC with increasing awareness around the relevance of the brand among the male collegiate audience.

Original Penguin and YMC worked together to create a six-month campaign on five college campuses nationwide to authentically engage male students with the brand’s diverse range of products. YMC recruited 10 outgoing brand ambassadors to serve as the face and voice of the brand to their peers.

On-campus tactic executions corresponding with key fall collegiate moments

Ongoing social media content creation

Training and management of brand ambassadors

Results

8.7K

Direct and indirect interactions with students

233K

Impressions on authentic, SBA-created branded content

1K

Branded promotional items and product items distributed

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