Adidas #OwnTheCampus College Program

As the official outfitter of nearly 100 collegiate athletic programs nationwide, adidas engaged YMC to help grow the brand in all facets of student and campus life.

Situation YMC designed a multi-channel strategy to help adidas become a permanent part of every facet of student life by weaving brand experiences into campus life and school-specific traditions.


Street teams comprised of influential students and collegiate sports fanatics

Intramural sports and fitness instructor sponsorship

Events around highly anticipated football and basketball games



Increase in student awareness of adidas’ licensed apparel on program campuses


Social media impressions on student-generated content


Increase in student customer traffic to on-campus adidas retailers

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