Zipcar: College Marketing Program

Zipcar, the world’s largest membership-based car sharing company, wanted to target college students across the country with a peer-to-peer and word-of-mouth marketing program.

Situation YMC and Zipcar developed a scalable, nationwide, on-campus program to drive Zipster memberships, increase brand awareness, and generate an authentic buzz.

Solution

Hiring and training of brand ambassadors

Daily promotional activities around key campus moments

Social media content creation and outreach

Results

39K

Peer-to-peer conversations

5.1M

Physical + digital impressions

500+

On-campus Zipcar experiences and events

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