Zipcar: College Marketing Program

Zipcar, the world’s largest membership-based car sharing company, wanted to target college students across the country with a peer-to-peer and word of mouth marketing program.

Situation YMC and Zipcar developed a scalable, nationwide, on-campus program to drive Zipster memberships, increase brand awareness, and generate an authentic buzz.

Solution

Hiring and training of college student brand ambassadors

Daily promotional activities with students around key campus moments

Social media content creation and outreach on top social platforms

Results

39K

Peer-to-peer conversations

5.1M

Physical and digital impressions

500+

On-campus Zipcar experiences and events

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