Zipcar: College Marketing Program

Zipcar College Marketing Program

Zipcar, the world’s largest membership-based car sharing company, wanted to target college students across the country with a peer-to-peer and word of mouth marketing program.

Situation YMC and Zipcar developed a scalable, nationwide, on-campus program to drive Zipster memberships, increase brand awareness, and generate an authentic buzz.


Hiring and training of college student brand ambassadors

Daily promotional activities with students around key campus moments

Social media content creation and outreach on top social platforms



Peer-to-peer conversations


Physical and digital impressions


On-campus Zipcar experiences and events

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