Situation By developing a robust digital marketing strategy, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC established PrepMatters as a thought leader in the test prep and educational planning space.
Weekly branded content creation and social media amplification
On- and off-site search engine optimization across all sites
Highly-segmented email marketing campaigns to drive inquiries
Increase in website traffic from social channels
Increase in followers on social media
Impressions on content across social platforms