Situation By developing a robust digital marketing strategy, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC established PrepMatters as a thought leader in the test prep and educational planning space.
Solution
Weekly branded content creation and social media amplification
On- and off-site search engine optimization across all sites
Highly-segmented email marketing campaigns to drive inquiries
Results
![](https://youthmarketing.com/wp-content/uploads/2018/03/prepmatters-digital-marketing-client-work-results-01.jpg)
692%
Increase in website traffic from social channels
60%
Increase in followers on social media
![](https://youthmarketing.com/wp-content/uploads/2018/03/prepmatters-digital-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/03/prepmatters-digital-marketing-client-work-results-03.jpg)
212K
Impressions on content across social platforms