PrepMatters Marketing Consulting Engagement

DC Metro’s premier provider of academic tutoring services, test preparation, and educational planning, partnered with YMC to establish themselves online, attract new clients, and retain current clients.

Situation By developing a robust digital marketing strategy, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC established PrepMatters as a thought leader in the test prep and educational planning space.


Weekly branded content creation and social media amplification

On- and off-site search engine optimization across all sites

Highly-segmented email marketing campaigns to drive inquiries



Increase in website traffic from social channels


Increase in followers on social media


Impressions on content across social platforms

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