PrepMatters: Marketing Consulting Engagement

DC Metro’s premier provider of academic tutoring services, test preparation, and educational planning, partnered with YMC to establish themselves online, attract new clients, and retain current clients.

Situation By developing a robust digital marketing strategy, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC established PrepMatters as a thought leader in the test prep and educational planning space.

Solution

Weekly content creation and social media amplification

On- and off-site search engine optimization

Highly-segmented email marketing campaigns

Results

692%

Increase in website traffic from social channels

60%

Increase in followers on social media

212K

Impressions on content across social platforms

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