PrepMatters: Marketing Consulting Engagement

DC Metro’s premier provider of academic tutoring services, test preparation, and educational planning, partnered with YMC to establish themselves online, attracting and retaining clients.

Situation By developing a robust digital marketing strategy, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, YMC established PrepMatters as a thought leader in the test prep and educational planning space.

Solution

Weekly content creation and social media amplification

On- and off-site search engine optimization

Highly segmented email marketing campaigns

Results

692%

Increase in website traffic from social channels

60%

Increase in followers on social media

212K

Impressions on content across social platforms

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