Bleacher Report: #BRSqaudU College Social Influencers

Bleacher Report (B/R), a platform that combines a passion for sports culture with a commitment to producing the best content, sought to build a network of influencers to increase awareness of new social features within the app.

Situation YMC recruited a dedicated group of student influencers to amplify usage of new in-app social features and create campus-based communities of active, engaged fans. Influencers used a combination of digital & physical tactics to encourage students to download the app, educate their peers, and strengthen engagement with the brand.

Solution

Share school-specific links to encourage app downloads

Use digital tactics to incentivize trial of new in-app features & functionality

Host on-campus events to increase overall awareness & education of the app

Results

649K+

Impressions on influencer social content

18.8K

In-app engagements produced by influencers

4K

Direct interactions with students on campus

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