Situation YMC designed an integrated influencer marketing program leveraging high school and college student ambassadors in markets with low brand recognition.
Hand-to-hand product sampling to college students
Consistent online and word-of-mouth marketing by ambassadors
Development and growth of Facebook-based student groups
Impressions generated through printed collateral, website views, and social media
ROCKSTAR energy drink cans distributed
Photos captured by high school and college brand ambassadors