Situation YMC designed an integrated influencer marketing program leveraging high school and college student ambassadors in markets with low brand recognition.
Solution
Hand-to-hand product sampling to college students
Consistent online and word-of-mouth marketing by ambassadors
Development and growth of Facebook-based student groups
Results
![](https://youthmarketing.com/wp-content/uploads/2018/04/rockstar-campus-ambassador-marketing-client-work-results-01.jpg)
30M
Impressions generated through printed collateral, website views, and social media
1M
ROCKSTAR energy drink cans distributed
![](https://youthmarketing.com/wp-content/uploads/2018/04/rockstar-campus-ambassador-marketing-client-work-results-02.jpg)
![](https://youthmarketing.com/wp-content/uploads/2018/04/rockstar-campus-ambassador-marketing-client-work-results-03.jpg)
75K
Photos captured by high school and college brand ambassadors