Situation NYX Cosmetics engaged YMC to build a nationwide Gen-Z & college student engagement campaign focused around influential college ambassadors, live events, social content creation, and product sampling.
Empower influential NYX Cosmetics superfans to create engaging content around key products
Develop live events to increase product sampling on college campuses and in major cities
Drive college students to register for the NYX Cosmetics SMS loyalty program through program tactics
Organic social media impressions
SMS program signups
Product samples distributed