NYX Cosmetics College Ambassador Program

NYX Cosmetics, known for high-quality and professional makeup at accessible prices, wanted to reach Gen-Z consumers across the country to drive general brand awareness, product education, and consumer affinity.

Situation NYX Cosmetics engaged YMC to build a nationwide Gen-Z & college student engagement campaign focused around influential college ambassadors, live events, social content creation, and product sampling.


Empower influential NYX Cosmetics superfans to create engaging content around key products

Develop live events to increase product sampling on college campuses and in major cities

Drive college students to register for the NYX Cosmetics SMS loyalty program through program tactics



Organic social media impressions


SMS program signups


Product samples distributed

More Case Studies