Depop: Community Ambassador Program

Depop, the U.K. based social shopping app and second-hand marketplace, tapped YMC to rapidly increase U.S. brand awareness and acquisition.

Situation YMC assembled a team of U.S. college Community Ambassadors to introduce the brand to their online and offline communities and to incentivize app installation. Ambassadors created a personalized voice + buzz for the Depop brand by executing highly-engaging on-campus tactics and by posting authentic content using #DepopOnCampus.

Solution

Develop high-reach events to bring the brand to life on campus

Drive students to install the app, make a purchase, and/or sell products

Increase brand advocacy through WOM strategies + authentic social content

Results

128K

New user app installs directly attributed to the program

93.8K

Unique interactions with students on campus

2M

Instagram reach though Community Ambassador content

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