MTV: Spring Break Production

Leading entertainment companies MTV and mtvU engaged YMC to provide Spring Break marketing exposure for their advertisers, develop a brand presence for their onsite events, and create compelling content for distribution.

Situation YMC developed a Spring Break advertising plan for MTV and mtvU to meet their goal of marketing to college students during Spring Break 2007-2010. YMC created compelling content for both their television channel and mtvU.com, while also driving traffic to their onsite events.

Solution

Beachfront stage and sponsorship village

mtvU Citi Card VIP discount program

Targeted social media marketing

Results

70K

Student attendance

11

mtvU concert performances

400+

Colleges and universities reached

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