GRE College Honor Society Partnership

The GRE-revised General Test, an admissions test for graduate and business school applications, wished to engage high-achieving college students nationwide and educate them on the value of taking the GRE.

Situation Partnering with The National Society of Collegiate Scholars (NSCS), YMC developed a strategy to deepen engagement opportunities with the brand’s core demographic through peer-to-peer channels and strategic partnerships.


Digital marketing and social media brand content creation

Informational and educational on-campus events for students

NSCS honor society Leadership Summit sponsorship



College students exposed to the GRE-revised General Test


Increase in awareness and retention of key GRE benefits


Increased likelihood to register among the NSCS community

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