The GRE: College Honor Society Partnership

The GRE-revised General Test, an admissions test for graduate and business school applications, wished to engage high-achieving college students nationwide and educate them on the value of taking the GRE.

Situation Partnering with The National Society of Collegiate Scholars (NSCS), YMC developed a strategy to deepen engagement opportunities with the brand’s core demographic through peer-to-peer channels and strategic partnerships.

Solution

Digital marketing and social media content creation

Informational and educational on-campus events

NSCS Leadership Summit sponsorship

Results

200K

College students exposed to the GRE-revised General Test

140%

Increase in awareness and retention of key GRE benefits

47%

Increased likelihood to register among the NSCS community

More Case Studies