Express #ExpressU Collegiate Program

Express, the style source for fashion-forward young women and men, wanted to help prepare college students across the country for “what’s next,” whether that’s in their day or in their life.

Situation YMC recruited a group of influential, fashion-forward student brand ambassadors to authentically represent the brand and generate buzz around the collegiate-focused #ExpressU program. Ambassadors worked to positively change brand perception and increase purchase consideration among Millennials and Gen-Z.


On-campus events designed to drive new customer acquisition and increase sales

Peer-to-peer promotions and digital content generation

Product sampling around key collegiate lifestyle moments



Total program impressions generated with zero paid media


Social content pieces created by ambassadors using #ExpressU


Total sales generated through program-specific coupon codes

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