Timberland: Market Retail Store Support

Timberland Market Retail Store Support

Timberland sought to utilize YMC’s network of college influencers to get students excited about their present and upcoming collections, increase usage of their in-store student discount, and drive foot traffic into nearby stores.

Situation YMC centered a month-long campaign around the heavy foot traffic and purchase potential of parents’ weekend. YMC recruited influencers to execute on-campus tactics that promoted the “Made for the Modern Trail” fall collection and brought the Timberland brand and voice to life.

Solution

Distribution of branded product and giveaways

In-store student discount and Parents’ Weekend promotion

Ongoing social media content creation on top platforms

Results

9K

Direct student interactions

35%

Increase in college discount usage among top markets

5K

Student discount cards distributed

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