Timberland: Market Retail Store Support

Timberland sought to utilize YMC’s network of college influencers to get students excited about their present and upcoming collections, increase usage of their in-store student discount, and drive foot traffic into nearby stores.

YMC centered a month-long campaign around the heavy foot traffic and purchase potential of Parents’ Weekend. YMC recruited influencers to execute on-campus tactics that promoted the “Made for the Modern Trail” fall collection and brought the Timberland brand voice to life.

Distribution of branded product and giveaways

In-store student discount and Parents’ Weekend promotion

Ongoing social media content creation

Results

9K

Direct student interactions

35%

Increase in college discount usage among top markets

5K

Student discount cards distributed

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