Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers, introducing students to a a highlighted array of new and high-performing beauty products.
Provide sampling to highlight product diversity and shade inclusivity
Create relevant, high-quality ambassador content to spread brand awareness
Increase customer acquisition through Maybelline mailing list sign-ups
Product samples distributed to unique students
Total product page views during program weeks
Social media impressions on Instagram