FUZE: Spring Break Takeover

FUZE Beverages, the tea and fruit drink manufacturer, wanted to increase brand awareness and demand among college students during Spring Break, while also introducing students to their new, recyclable plastic bottles.

Situation YMC created “FUZE Beach” in a high-traffic area of Panama City Beach, Florida by developing a footprint with “healthy” and “fun” activities.


Weekly volleyball tournaments and branded prizes

Inflated Slip ‘N Slide and a beverage sampling hut

Online video exposure through various digital platforms



Physical + digital impressions


Bottles of FUZE beverages distributed


Direct interactions with college Spring Breakers per day

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