Free2Move: DC Market Street Teams

Free2Move, a global carsharing service, sought out a Street Team to increase awareness about the brand, encourage app sign-ups, and drive customer loyalty.

Situation YMC and Free2Move built a team of 35 Street Team members from Washington, D.C.. For one month, Street Team members introduced potential new users to the service, shared information about the app, and shared a promo code with them to entice sign-ups.

Solution

Distribute promo materials during strategic times of day where potential new Free2Move users work and socialize

Encourage users to download the app and apply their promo code in real-time to experience the sign-up process

Increase customer acquisition via a limited-time offer of a $20 promo code to 5,000 potential users

Results

250K

Consumers engaged with brand messaging

120K

Total brand flyers distributed

1294

Total new user registrations

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