Situation YMC created the perfect branded mobile showroom and retail concept from the ground up by utilizing design elements from Aerie’s innovative market & flagship store locations. The #AerieREAL pop-in tour, which visits 20 stops per year, has ignited a national body positivity movement among students and individuals across the nation.
Provide turnkey tour planning and high-traffic placement
Transport, set up, break down, and maintain all tour elements
Conceptualize, design, and develop all tour activities
Average sales per pop-up stop
Average attendees per day
Social content pieces created using #AerieREAL