Aerie #AerieREAL Mobile Pop-Up

Aerie, an apparel brand on a mission to empower all women to love their real selves, engaged YMC to produce a unique retail brand experience via a mobile “pop-in” tour.

Situation YMC created the perfect branded mobile showroom and retail concept from the ground up by utilizing design elements from Aerie’s innovative market & flagship store locations. The #AerieREAL pop-in tour, which visits 20 stops per year, has ignited a national body positivity movement among students and individuals across the nation.


Provide turnkey tour planning and high-traffic placement

Transport, set up, break down, and maintain all tour elements

Conceptualize, design, and develop all tour activities



Average sales per pop-up stop


Average attendees per day


Social content pieces created using #AerieREAL

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