Adidas: #OwnTheCampus College Program

As the official outfitter of nearly 100 collegiate athletic programs nationwide, adidas engaged YMC to help grow the brand in all facets of student and campus life.

Situation YMC designed a multi-channel strategy to help adidas become a permanent part of every facet of student life, weaving brand experiences into campus life and campus-specific traditions.

Solution

Street teams comprised of influential students and collegiate sports fanatics

Intramural sports and fitness instructor sponsorship

Events around highly anticipated football and basketball games

Results

45%

Increase in student awareness of adidas’ licensed apparel on program campuses

153M

Social media impressions on student-generated content

35%

Increase in student customer traffic to on-campus adidas retailers

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