Situation YMC designed a multi-channel strategy to help adidas become a permanent part of every facet of student life by weaving brand experiences into campus life and school-specific traditions.
Street teams comprised of influential students and collegiate sports fanatics
Intramural sports and fitness instructor sponsorship
Events around highly anticipated football and basketball games
Increase in student awareness of adidas’ licensed apparel on program campuses
Social media impressions on student-generated content
Increase in student customer traffic to on-campus adidas retailers