Situation YMC expanded the program beyond college by building a diverse ambassador team comprised of women of all ages and backgrounds. Through the creation of authentic, relatable lifestyle content on social media, ambassadors spread awareness for the brand’s body-positive initiatives and built a community of #AerieREAL advocates.
Solution
Expand the program to include 100 ambassadors in 41 markets
Broaden the ambassador age range to 18-44 years old to reach a new audience
Create body-positive content with genuine captions to keep things #AerieREAL
Results
70M+
Impressions generated on Instagram
6.4M+
Engagements on ambassador social posts
20.2K+
Pieces of original social content created
