Capital One: Start-Up Competition

Capital One, a leader in providing financial products and services to consumers, small businesses, and commercial clients, set out to harness the best and brightest ideas from college students.

Situation Capital One had a dynamic vision of creating a movement of young college-aged entrepreneurs who could bring purposeful businesses to life while also increasing their visibility to future applicants. We developed a sponsored start-up competition to advance and nurture students from a variety of backgrounds by providing them with the tools to advance their career, as well as an idea of where to do it.

Solution

Student surveys, competitive analysis, and a student advisory board

Brand strategy, program consulting, brand design, and experience design

Digital and print collateral, event production elements, and team packs

Results

6

Collateral pieces developed for on-campus promotion of the event

14

Digital ad units developed for different participant personas

1

Engaging microsite created for info, registration, and participation

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