Situation YMC worked with the ACHA, in partnership with the U.S. Centers for Disease Control and Prevention (CDC), to launch the VaxForward campaign, which leveraged relatable and credible content and peer-to-peer education to engage student bodies with low COVID-19 vaccine confidence.
Solution
Collect student stories about the COVID-19 vaccine to improve campus attitude
Host on-campus events to celebrate a vaccinated student body
Share reliable resources with scientific backing and actionable guidelines
Results
70%
Of ambassadors were told they directly influenced vaccinations
1,200+
Event attendees across 17 on-campus events
678K+
Social media impressions generated without paid spend
