Sony Seinfeld Campus Tour

Sony Pictures Home Entertainment wanted to re-introduce the Seinfeld franchise to college students through a campus tour, complete with branded experiences, content capture, and social media marketing.

Situation YMC designed the Seinfeld Campus Tour, a 26 city mobile marketing tour, which appeared at college campuses and major sporting events across the country.

Solution

Mounted laptops and flatscreens running Seinfeld promo reels

Contests and sweepstakes with branded prizes hosted by influencers

Pop-out interactive games and exhibits free to attendees

Results

30M

Physical and digital impressions generated

4.2K

People engaged per sporting event stop and 1.6K students engaged per campus

312

Unique blog posts and news mentions

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