Situation YMC developed the Neebo College Marketing program. Utilizing student influencers, known as “Brand Agents,” the program increased awareness among college students, drove sales to local Neebo stores and on Neebo.com, and nurtured armies of brand advocates.
Solution
Guerrilla marketing and campus blitzes by student ambassadors
Weekly social media content creation on top social platforms
Peer-to-peer outreach powered by influencers on campus + online
Results
38%
Increase in attributed sales during Neebo bookstore rush
29%
Increase in attributed sales during Neebo buyback
