Situation YMC and Ralph Lauren collaborated to increase awareness around the range of products and fashion forward Polo Ralph Lauren styles. A diverse mix of #PoloU campus ambassadors used social media and their on-campus presence to create excitement around relevant clothing pieces and position the brand as a go-to destination for collegiate outfitting.
Solution
Bring the brand to life through strategic activations an on-campus collaborations
Generate social media content for key brand campaigns and product focuses
Promote a newly launched collegiate discount to college students
Results
167.8K
Instagram impressions generated with no paid boost
$15.2K+
Collegiate discount sales generated by ambassadors
6.4K
Direct student interactions through program events
