Situation YMC built an influencer program to position the brand as the one-stop-shop for dresses, shoes, & accessories perfect for college formals and fashion-forward festivities. #DavidsBridalU influencers sought to increase brand awareness and educate students about relevant product categories.
Solution
Produce high-quality, authentic social media content
Highlight relevant product categories to increase brand relevance
Promote an exclusive collegiate discount to target consumers
Results
2.1M
Social media impressions on ambassador-created content
2.5K
Pieces of branded collateral distributed on campus
1K+
Pieces of influencer-created content
