Situation YMC designed a multi-channel strategy to help adidas become a permanent part of every facet of student life by weaving brand experiences into campus life and school-specific traditions.
Solution
Street teams comprised of influential students and collegiate sports fanatics
Intramural sports and fitness instructor sponsorship
Events around highly anticipated football and basketball games
Results
45%
Increase in student awareness of adidas’ licensed apparel on program campuses
153M
Social media impressions on student-generated content
35%
Increase in student customer traffic to on-campus adidas retailers
