Situation YMC created a campus program designed to expand awareness of the #AerieREAL movement. Through intimate events with personal touches, college ambassadors motivated fellow students to shop for products that made them look & feel good.
Solution
Execute on-campus tactics grounded in authenticity and self love
Drive sales by offering coupons to those who engage with the brand on campus
Highlight new product launches and brand campaigns through social content
Results
1.9M
Instagram impressions on SBA-created content
18K+
Direct interactions with students on campus
11%
Redemption rate of distributed coupons (5x brand average)
