Situation YMC designed a campaign to reach college students while on Spring Break in the U.S. and Mexico. Engaging events, eye-catching non-traditional media, and massive sampling tactics helped breath life into Spring Break.
Solution
High-visibility daytime pool and beach media takeovers
Branded stage contests and branded sports competitions
Product sampling through energy bars and strategically placed ice buckets
Results
180K
Spring Breakers exposed to the AMP brand
300k
Samples distributed
65%
Increase in brand awareness and brand affinity
