Situation YMC recruited a dedicated group of student influencers to amplify usage of new in-app social features and create campus-based communities of active, engaged fans. Influencers used a combination of digital & physical tactics to encourage students to download the app, educate their peers, and strengthen engagement with the brand.
Solution
Share school-specific links to encourage app downloads
Use digital tactics to incentivize trial of new in-app features & functionality
Host on-campus events to increase overall awareness & education of the app
Results
649K+
Impressions on influencer social content
18.8K
In-app engagements produced by influencers
4K
Direct interactions with students on campus
