Situation After initial research, YMC found that college students were largely uninformed about the prevalence of female infertility in the U.S. and the egg donation process. YMC developed a multi-phase and multi-channel brand ambassador program to authentically engage and interact with female college students.
Solution
Recruitment and training of well-educated and passionate brand ambassadors
Group visits with relevant student organizations promoting women's health
One-on-one educational conversations with female students about donation
Results
4K
Interactions with students across three schools
15
Qualified donor applicants directly driven by ambassador activity
240%
Increase in positive perceptions around egg donation
