Situation Original Penguin and YMC worked together to create a 6-month campaign on 5 college campuses nationwide to authentically engage male students with the brand’s diverse range of products. YMC recruited 10 outgoing brand ambassadors to serve as the face and voice of the brand to their peers.
Solution
On-campus tactics corresponding with key collegiate moments
Ongoing social media content creation across top platforms
Training and management of brand ambassadors
Results
8.7K
Direct and indirect interactions with students
233K
Impressions on authentic, SBA-created branded content
1K
Branded promotional items and product items distributed
