Situation YMC assembled a team of U.S. college Community Ambassadors to introduce the brand to their online and offline communities and to incentivize app installation. Ambassadors created a personalized voice + buzz for the Depop brand by executing highly-engaging on-campus tactics and by posting authentic content using #DepopOnCampus.
Solution
Develop high-reach events to bring the brand to life on campus
Drive students to install the app, make a purchase, and/or sell products
Increase brand advocacy through WOM strategies + authentic social content
Results
428K
New user app installs directly attributed to the program
400.8K
Unique interactions with students on campus
2M
Instagram reach though Community Ambassador content
