Situation YMC developed a unique and specialized college ambassador program focused on educating students and faculty on the service, titles, and subscription models available, based around driving free trial sign-ups and then converting them to paid subscribers.
Solution
Develop high-reach events to bring the brand to life on campus
Drive students to sign-up for a free trial and convert to paid subscribers
Increase brand advocacy through WOM strategies + authentic social content
Results
2.5K+
Students engaged per campus in FilmStruck's core demo
23.5K+
Student visitors to a custom microsite + 13,500 trial sign-ups
2,155
New subscribers generated through college ambassador efforts
