Situation YMC + Free2Move built a Street Team of 35 members from Washington, D.C.. For one month, Street Team members introduced potential new users to the service, provided information about the app, + shared a promo code to entice sign-ups.
Solution
Distribute promo materials in areas of D.C. where Free2Move users work + spend their free time
Encourage users to download the app + apply their promo code in real-time to experience the sign-up process
Increase customer acquisition via a limited-time offer of a $20 promo code to 5,000 potential users
Results
250K
Consumers engaged with brand messaging
120K
Total brand flyers distributed
1294
Total new user registrations
