Situation Partnering with The National Society of Collegiate Scholars (NSCS), YMC developed a strategy to deepen engagement opportunities with the brand’s core demographic through peer-to-peer channels and strategic partnerships.
Solution
Digital marketing and social media brand content creation
Informational and educational on-campus events for students
NSCS honor society Leadership Summit sponsorship
Results
200K
College students exposed to the GRE-revised General Test
140%
Increase in awareness and retention of key GRE benefits
47%
Increased likelihood to register among the NSCS community
