Situation YMC positioned Harry’s as a cool, forward-thinking lifestyle brand for professional college males by creating a collegiate brand ambassador program focused on product trialing and new customer acquisition.
Solution
Fun, professionally-focused events and guerrilla marketing tactics
Use of Harry’s online educational platform, H’University
Student feedback on current and future Harry’s products
Results
23.4K+
Students converted to Harry's users
880K
Impressions on branded social media content
100K+
Direct and indirect interactions with students
