Situation YMC designed a strategy to adapt the brand to the 18- to 25-year-old demographic and drive students to custom, school-specific microsites for acquisition and conversion. Campus ambassadors educated students on the variety of products offered, while also educating them on the topics of male-patterned hair loss and skin care.
Solution
Student brand and product education, along with targeted distribution of marketing collateral
Product placement in popular on-campus bathrooms and local barbershop partnerships
Student feedback on product and brand, as well as actionable insight generation for future strategy development
Results
31,000+
Total student interactions
347K
Total student impressions
5K+
Branded microsite visits
