Situation YMC developed and executed a nationwide, year-long student brand ambassador program, selecting 8 campuses that were in close proximity to IMAX theaters.
Solution
IMAX-sponsored campus events hosted by ambassadors
Fan-of-the-Game opportunity for athletics ticket upgrades
Education around local IMAX offerings and differentiators
Results
4.6M
Total program impressions
15%
Growth in IMAX ticket sales at theaters local to program campuses
94
Sellouts of IMAX showtimes before other enhanced-experience and 3D products
