Situation YMC designed an immersive on-campus marketing program to maximize engagement among a young, savvy demographic, increase Macat platform awareness, and increase the active user base.
Solution
New user acquisition-focused tactics by student ambassadors
Targeted group visits and customized branded events for groups
Research conducted through students & faculty on beta version features
Results
21K
Direct and indirect student interactions
8.5K
Organic, new signups over a 10-week period
565%
Increase in awareness and positive brand perceptions
