Maybelline: College Ambassador Program

Maybelline, the iconic makeup and cosmetics brand, sought to utilize campus ambassadors to connect with younger consumers, drive customer loyalty, and increase overall brand perception.

Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers, introducing students to a a highlighted array of new and high-performing beauty products.

Solution

Provide sampling opportunities to highlight product diversity and shade inclusivity

Create relevant, high-quality ambassador content to spread brand awareness

Increase customer acquisition through Maybelline mailing list sign-ups

Results

160.9K

Product samples distributed to unique students

14.3K+

Total product page views during program weeks

5.6M

Social media impressions on Instagram

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