Maybelline: College Ambassador Program

Maybelline, the iconic makeup and cosmetics brand, sought to utilize campus ambassadors to connect with younger consumers, drive customer loyalty, and increase overall brand perception.

Situation YMC and Maybelline partnered to position the brand as an on-trend, relevant, and budget-friendly beauty option for college consumers, introducing students to a a highlighted array of new and high-performing beauty products.


Sampling opportunities highlighting product diversity and shade inclusivity

High-quality ambassador generated content to spread brand awareness

Increase customer acquisition through the Maybelline mailing list



Product samples distributed to over 13K students


Total website views during live programming weeks


Engagements across 100+ pieces of content

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