Situation YMC recruited a team of well-connected student influencers to serve as the face of the Moleskine brand on their respective campuses. SBAs focused their on-campus strategy on educating students about the brand pillars, a variety of product offerings, the student discount, and local retail locations through on-campus activations and surprise-and-delight moments.
Solution
On-campus tactic executions and surprise-and-delight product distribution
Massive distribution of drive-to-store retail coupons
Product seeding and student discount promotion through social media
Results
191,000+
Program impressions generated
93,500
Social media impressions generated
500+
RSVPs per Moleskine branded event
