Situation YMC launched a series of summer pop-ups in cities across the country to give Gen-Z and Millennial fans an opportunity to enjoy the weather, socialize, and have a little fun after a long winter of social distancing
Solution
Provide product sampling opportunities to highlight new product lines
Create opportunities for face-to-face interaction and content generation
Drive opt-ins to SMS list to create and build relationships with fans
Results
700+
Direct participants per stop
20K+
Product samples distributed
3K+
SMS signups
